The meaning of the colour white is purity, innocence, wholeness and completion. White is colour at its most complete and pure, the colour of perfection. In colour psychology white is the colour of new beginnings. It is the blank canvas waiting to be written upon. While white isn’t stimulating to the senses, it opens the way for the creation of anything the mind can conceive. White contains an equal balance of all the colours of the spectrum, representing both the positive and negative aspects of all colours. The colour white is cleanliness personified the ultimate in purity. White is a colour of protection and encouragement, offering a sense of peace and calm, comfort and hope, it can help alleviate emotional upset.


Our favourite White DULUX range:


Dulux Golden Jasmine 3 (10YY83/014), Dulux Chiffon White 1 (30GY76/017), Dulux Chalky White 1 (10RR73/023)


From the variations of the colour white we would recommend in particular an Off-White shade for interior walls such as Dulux Golden Jasmine 3, Dulux Chiffon White 1 or Dulux Chalky White 1. It helps to soften the overall look while being bright and pure. White colour has a wide range of use from kitchen cabinets, appliances, chairs or lighting as it sits nicely with any colour from the colour spectrum. Too much white can be cold, isolating and empty. It implies a feeling of sterility and therefore we would recommend using it in combination with other colours unless you are aiming for the Scandinavian or monochrome design.