Fine Art Meets Social Media

Jessica Zoob is a British contemporary artist who works from her East Sussex studio.

She has works in private collections worldwide and exhibits regularly in London with the Loughran Gallery. This year Jessica will be opening her studio for the Brighton Artist Open Houses Festival 7 -9 May 2016.

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Jessica’s oil paintings are loved by fellow interior designers who use them in their interior design projects. She also sells original works and limited edition fine art prints on paper, canvas via her online store.

In 2015 Jessica collaborated with ROMO black edition who skillfully recreated Jessica’s paintings for an exclusive collection of printed fabrics, wall coverings and fabrics Jessica loves showcasing her work, inspirations, travels and art exhibitions on her blog and via her social media networks.

Jessica shared some of her top tips for using social media to promote her fine art for interiors with Instagram leading the way:

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Instagram – I always have my iPhone on me when I’m working in my art studio and take photos of my work in progress. These are a mix of details of oil paintings, works stacked up drying, my oil paints and art tools and lots of my happy feet spattered with gorgeous wild oil paint colours.

I then either post them to my Instagram feed immediately or edit them later and post. It is a great way of telling the story of my artwork and interacting with people to get a feel of what they like too. I also love taking photos for Instagram of what inspires my work from my travels and life around me, often in the most unexpected places; a crumbling old wall, decaying door, peeling posters, an old fishing boat washed up on the shore and airplane smoke trails in the sky.

Pinterest – Images from my Instagram feed are then added my Pinterest account. This is the perfect place to catalogue my Instagram photos on my Instagram, In My Studio and Playing With Colour pinterest boards. Pinterest is also a wonderful source of art and interior design inspiration and a brilliant virtual space to collect images and make mood boards.

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Facebook – My Facebook page is my news page where I share my latest blog posts and information about my upcoming exhibitions. It is also where I share other news and ideas from interior designers and interior bloggers I love.

Twitter – This is where I go for a chat. I have met some lovely bloggers and interior designers in this social space. I also share blogposts and some of my work in progress shots from my studio. I have lots of lists so I can keep up with interior design and art news too.

All four of these social networks work individually and together, they are vital tools in today’s marketplace!


By Farheem Aziz

Two summers ago, I was privileged enough to travel amongst the four main fashion capitals in the world. I took a fashion-marketing and styling course in London and Paris over the course of six weeks. I was also able to visit Milan.

My summer abroad was when my aspirations of becoming a fashion blogger began. Being around people whom varied from being as posh as Victoria Beckham to channeling their inner Liv Tyler made me feel “some type of way.” I always had, as cliché as this sounds, a passion for fashion since I was a toddler.

Farheem Aziz

Born and raised in New York, inspiration was all around me. I was one of those girls that would get overly dressed for class in middle and high school. I sometimes even wore heels to school. Embarrassing, I know.

My mother would constantly scold me about how “school is not a fashion show.” Little did she know, dressing up was going to be a huge part of my life.

Farheem Aziz

Blogging has impacted my life in a creative outlet by teaching me that no one can be right or wrong. You have to start somewhere, and from that starting point you will do nothing but grow. This takes time, but it does happen.

Remember how awkward and tacky your first Instagram post was? As time went on, your Instagram became more aesthetically pleasing. This was also the case with my sketchbook in my fashion styling class.

It was remarkable to see how every student in my class visibly grew as a fashion stylist in the course of just six weeks. Fashion blogging is a great way to inspire people—not only through their blogs, but also through social media channels for those who don’t keep up with blogs.

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This is also a great marketing tactic. Fashion marketing is growing rapidly due to utilization of social media. I love that social media gives the public the chance to be apart of something. The snapchat stories from fashion week giving people sneak peaks of what is going on behind the scenes was a great way to engage consumers.

Farheem Aziz

I always struggled with defining my fashion identity. My style varies from vintage-thrifty to modern-day diva, as does my personality. Not being able to describe my style has always given me anxiety because what kind of fashion blogger doesn’t have a set style? Why am I dressing like a punk when I have the bubbliest personality of all time?

In time, I realized how foolish these questions were. Appearance is a facade and does not reveal the entire personality of a person. By choosing to dress a certain way, people can make assumptions but it is interactions and interpersonal relationships that reveal the nature of a person, not their outfits.

.Farheem Aziz

Fashion changes by the minute–literally and figuratively. Every designer has a different line each runway season. Some more drastic than others. I dress by my mood and that is how it should be.

A few of my favorite fashion blogger who I follow religiously are Negin Mirsalei, Aimee Song, and Olivia Hargrove. If there was one thing I took away from my time abroad, it is that inspirations form from observations. A great trick to develop that observation into a new idea creatively, is by sketching — either by hand or digitally — and then just see where things go from there.

Farheem Aziz

I hope to launch my own site soon and really develop my online presence. For now I’m contributing to variety of platforms and really loving being able to contribute and share with others my personal style. Don’t be afraid to share your passion with others!

Check out my first blog piece with College Fashionista and my instagram!