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| The newly produced Ecocem Next Generation Cement bags ready to be shipped off to retailers |
Kingston Lafferty Design have been very busy of late, working on the secret branding project for Ecocem’s Next Generation Bagged Cement which has been officially launched today in their new cement bagging plant in Dublin Port, by Minister Brian Hayes. This has been a very exciting job to be part of and has been a working progress for over the past year. We have worked on some branding and graphic design items for Ecocem in the past but this new product required us to create an entire new identity for the brand. Stemming from the original Ecocem logo, we developed a strong new identity for the bagged cement product that will stand out in the retail market and will be clearly recognisable to buyers and suppliers throughout Ireland and England. Our design role involved designing the cement bag itself. This was the key to the overall branding. Further to this, we designed the Silos that are located at the cement plant, and all of the other marketing and sales material including, product data sheets, a4 folders, invitations, flyers and branded clothing, pens and mugs. The bagging has now started production and our bags can be found stacked high on pallets in the bagging plant. Keep an eye out in your local hardware stores in the coming months to see them!
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| The bags being filled at the new bagging plant |
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| The silo design can be clearly seen from afar! |
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| The finished Ecocem, Next Generation Cement bag photoshoot |
