Commercial
We were commissioned by Loulerie to work with them on the visual of their brand expansion to Arnotts department store in Dublin city centre.
We were tasked to showcase the established luxury jewellery brand in a new large scale retail environment, ensuring that their brand identity was retained and visually stood out amongst the other brands in store whilst adhering to the technical and regulatory guidelines of the overriding Selfridges group. We designed and created a streamlined, sophisticated and well considered retail environment that retains the high end and refined aesthetic of the jewellery brand itself.
We focused on a raw and natural pallette of concrete and marble elements with the rich and opulent brand colours framing the displays. The key focus is the olive tree which appears to grow out of the counter. Sitting beside the colonial columns of the historic department store, this immediately draws your eye and welcomes you.
Collaborators
Client ……………………………………. Louise Stokes, Loulerie
Contractor ………………………………NSBS
Joinery………………………………….. NSBS
Photographer………………………….Ruth Maria Murphy
We were commissioned by Loulerie to work with them on the visual of their brand expansion to Arnotts department store in Dublin city centre.
We were tasked to showcase the established luxury jewellery brand in a new large scale retail environment, ensuring that their brand identity was retained and visually stood out amongst the other brands in store whilst adhering to the technical and regulatory guidelines of the overriding Selfridges group. We designed and created a streamlined, sophisticated and well considered retail environment that retains the high end and refined aesthetic of the jewellery brand itself.
We focused on a raw and natural pallette of concrete and marble elements with the rich and opulent brand colours framing the displays. The key focus is the olive tree which appears to grow out of the counter. Sitting beside the colonial columns of the historic department store, this immediately draws your eye and welcomes you.
Collaborators
Client ……………………………………. Louise Stokes, Loulerie
Contractor ………………………………NSBS
Joinery………………………………….. NSBS
Photographer………………………….Ruth Maria Murphy
We were commissioned by Loulerie to work with them on the visual of their brand expansion to Arnotts department store in Dublin city centre.
We were tasked to showcase the established luxury jewellery brand in a new large scale retail environment, ensuring that their brand identity was retained and visually stood out amongst the other brands in store whilst adhering to the technical and regulatory guidelines of the overriding Selfridges group. We designed and created a streamlined, sophisticated and well considered retail environment that retains the high end and refined aesthetic of the jewellery brand itself.
We focused on a raw and natural pallette of concrete and marble elements with the rich and opulent brand colours framing the displays. The key focus is the olive tree which appears to grow out of the counter. Sitting beside the colonial columns of the historic department store, this immediately draws your eye and welcomes you.
Collaborators
Client ……………………………………. Louise Stokes, Loulerie
Contractor ………………………………NSBS
Joinery………………………………….. NSBS
Photographer………………………….Ruth Maria Murphy
