The DFS Spring Summer campaign required a design that was inspirational for the DFS customer base.
A central part of the brief was to create something magical that would show DFS in a new light and engage a new audience of young home owners.
With this in mind, KLD designed two key concepts for the campaign: Tribal Adventure and Abstract Floral.
Both looks were inspiring and engaging with a great sense of imagination, yet still very achievable for DFS customers.
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