House of Peroni launches at the Royal Hibernian Academy
It was many months ago when KLD Creative Director Róisín Lafferty was approached to design the aesthetic of House of Peroni at the Royal Hibernian Academy. Roisin would be joined with two other leading creatives, Killian Crowley, chef extraordinaire and Kev Freeney Creative Director of Algorithm to complete the whole House of Peroni experience.
In order to influence their design/food all three were sent to Puglia in southern Italy in order to get influence from the sights, sounds, architecture, colour and nature.
“Taking inspiration from the architectural forms in Puglia, we wanted to play with the notion of scale, blowing up the elemental shapes and forms to create an immersive and playful landscape to explore and play. Leading you through the archways, the space will encourage you to wander and weave your way throughout the different sensory experiences.”
On her visit:
“Brimming with sophistication and elegance, Puglia’s aesthetic of refined arches, understated whites, and glistening jewel seascapes, frame the chilled and inviting environment there. For the 2019 House of Peroni, I wanted to capture some of Puglia’s charm and character in the design.”
Róisín also visited the RHA in order to see how her vision of Puglia would fit in the reception area and lobby of the RHA. Have a look at this video to hear more of Róisín’s inspiration behind the design.
Róisín and team KLD then set about with the design. Arches feature very strongly, as do the colours white and blue.
House of Peroni Concept Moodboard
We are thrilled with the end results of the the work, which was undertaken by Neon Agency.
The launch night was held on 21 August, one day before the official opening. Here are some photos of the end result at the RHA. Our official photos will be available shortly.
Of course this is, as always, a team effort and here is team KLD looking very fetching in blue and white at the official launch of House of Peroni Ireland 2019.
Check out this interview with Róisín in Tatler Magazine
Here is article in Lovin’ Dublin where Róisín talks about building up her business as well as her influences for House of Peroni.
Thanks to everyone at Richmond Marketing and Elevate PR who made the whole thing happen. House of Peroni runs until 1 September at the RHA. Not to be missed, you can book your tasting menu tickets here : House of Peroni Dining Experience